List building is more essential than you might think


A political campaign is a constant cycle of list building. 

Nearly every aspect of your campaign that helps you quantify its own success is best managed using lists.

What better way to describe how many lists you’ll need for your campaign than to list them. 

Here’s a list of the lists will you need to build in your campaign:

  • Potential donors
  • Current donors
  • Recurring donors
  • Donors to ask again
  • Voters in your district
  • Voters you want to contact
  • Voters you can afford to contact
  • Voters you have contacted
  • Political phone calls to make
  • Political phone calls received
  • Email addresses of voters
  • Email addresses of volunteers
  • Email addresses of donors
  • Volunteers available to work weekends
  • Volunteers available to work weeknights
  • Volunteers available to write postcards
  • Volunteers available to make phone calls
  • Volunteers available to send text messages

You get the idea. That’s already a long list and it’s not close to being comprehensive.

Now how will you manage all of these lists?

Here are a few platforms and programs you can consider for your campaign list building and management:

  • VoteBuilder (voter registration available through your local party)
  • NGP Van (for donor management and email building)
  • L2 Political (cost-effective and accurate contact lists of registered voters)
  • Google Sheets (multi-use)
  • Microsoft Excel (multi-use)
  • Mailchimp (email list building)
  • Constant Contact (email list building)
  • Anedot (for donor management)
  • ActBlue (for donor management)

If we left out your favorite list-management software for campaigns, please let us know in the comments.

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